What does this mean? There are lots of websites out there that are visually appealing and help inflate the ego of the web designer and the business owner, but at the end of the day these websites don’t hit the psychological triggers necessary to convert a website visitor into a new customer.
Search Engine Optimization (SEO)
We started as an SEO agency and when it comes to technical and on-page SEO we know how to make your website rank! There are many tasks that can easily be overlooked when launching a new website such as maintaining URL structures and implementing proper redirects, submitting move notices to Google and making sure sitemaps are submitted and URLs are re-crawled. We could go on all day, but we think you get the idea. While design and conversion rate optimization are important, if the site has SEO issues then it won’t rank and generate the traffic that you need.
Conversion Rate Optimization
At First Rank Funeral Home Marketing we have a comprehensive understanding both of conventional design principals as well as how to make websites convert visitors into leads. We have data from hundreds of sites that we’ve worked on, and through design changes alone have increased conversion rates by over 400%. If you’re spending money on advertising or SEO then having a well converting site could literally quadruple your return on investment.
We have custom services for all of the integrations you may want. For example we weren’t happy with any of the Obituaries plugins on the market so we built our own. In fact, even if you aren’t getting your site rebuilt go ahead and download our obituaries plugin and use it for free!