You want to drum up some business for your funeral home, but perhaps you aren’t sure where to start when it comes to advertising. Many experts tout the benefits of search engine optimization (SEO) for organic traffic, but others espouse the benefits of a PPC campaign. How do you know which tactic is the best for your unique business?
The truth is that you may want to experiment with both marketing styles to get the most traffic for your small business. Let’s take a closer look at what you can expect with each marketing style:
SEO
If you have the time to dedicate to do keyword research and understand user intent, then SEO might be a great fit for your funeral home. SEO is quite profitable for businesses that take the time to do it properly. The main benefit of sticking with this tactic is that it will produce long-term results.
Once you start to rank higher in the search engine results pages, you will have a clear advantage over your competitors – as long as you keep up with this strategy.
The downside to SEO is that you won’t see the results immediately. It can take six to eighteen months to yield the results that you want to see. However, it doesn’t cost anything unless you decide to invest in a keyword research tool. Businesses with smaller budgets will definitely want to consider tackling an SEO strategy as soon as possible so that they can start seeing the results.
PPC
Funeral homes who want to see more traffic and business right away may choose to go with PPC ads. Because you are paying for people to click through to your website, you have a much more immediate chance of getting the traffic you want and need. Marketers who are on a strict timeline to produce results may want to consider investing in PPC.
The downside is that PPC tends to be expensive depending on what type of keywords you want to rank for and how competitive your local market is. It means that the cost of acquiring a brand new customer might be much higher than it would be for free methods of boosting traffic, like doing your own SEO.
Which Should You Do?
Now that you know the basics behind each marketing tactic, you might be wondering which one your business truly needs. It can be a good idea to run both SEO and PPC at the same time if you have the staff and budget to handle that. SEO is a great long-term strategy whereas PPC is a more expensive but more immediate solution to drive traffic.
Business owners who lack the budget to invest in PPC will want to get started with SEO right away to start seeing results.
If you need help with marketing your funeral home, turn to First Rank Funeral Marketing for more assistance; we can do your SEO and PPC for you. Visit us on the web at https://funeralhome.marketing/ to boost your sales.