Not sure where to start with the blog for your funeral home services? Knowing what information is helpful to your guests and clients can position you as an expert in the field. As well, it can also make their transition a bit easier by using your services. They will feel understood and supported when the right content is available for them to peruse on your branded website.
If you need some tips to help you get started, here are some popular blog post prompts that you can consider:
Funeral Etiquette
Many people are completely unaware of how they should dress or behave at a funeral. Because this is so seldom talked about in society, the etiquette required at a funeral often falls to pieces. Help family members and loved ones get the structure they need at the final viewing and funeral service by showing them what to expect and how they should dress or behave during their time in the funeral home.
Grief Support Resources
Grief is complex and it has a lot of layers for most people. Especially if this is the first major death in the family, your clients may not have the skills or knowledge regarding how to deal with their loss. You can provide a roundup of grief support services in your local areas such as support groups or counselling. However, you can also create your own content surrounding the grieving process and what they can expect from it as time passes.
Creative Memorial Service Ideas
Unfortunately, many people do not discuss their final wishes with their loved ones before their passing. Family members and friends are left wondering what they should do to honour the person they loved so much. A lot of people are looking for unique ways to pay their respects to their lost loved ones, and a funeral home director can help.
Create a list or a detailed plan of a creative service that you have seen or planned before. If you have a family’s permission, you can share the ways that they honoured their loved one.
Advance Funeral Planning
This is one area that should be talked about more openly among families. Create content around pre-planning a funeral so that the burden does not fall to family members after the passing. A blog can dive into the expected costs, the benefits of planning in advance, and the best way to navigate these conversations with family members who will be responsible for executing these plans later on.
Planning Your Blog Topics
Each one of these blog topics could span multiple posts, focusing on a different aspect of the topic each time. You may even find that you get more creative ideas as you work through this list of potential topics. First Rank Funeral Marketing can help if you’re feeling uninspired or stuck when it comes to content creation. Learn more about the services we offer and how we can help grow your business!